There are plenty of challenges these days when it comes to having a band. Some things are easier than others to cope with, but promoting your band online is really a challenge that everyone runs into. There are numerous methods, many tools, methods and techniques used to deal with getting your band noticed .Promoting your band can be tough. But with the right tools, a band can cement their status and acquire themselves a steadily building fan base.
The very first thing every band should do is to create a press kit. Press kits are relatively easy to create, but it is important that they look professional. Press kits should include music samples, information about the band and its members, professional photos and contact information. Create a memorable logo for your band, one that you can stick with for years to come. Distribute them to every record label and music promoter you can and make sure your contact information is in the press kit.
The internet is one of the best and first ways to connect with your fans. Creating a band website makes your band easy to search for and locate on the internet. Make sure your band logo is prominently displayed on the website, but make sure to keep the site clutter free. On your website there should be a page with bios of band members, information about the band, and a complete list of tour dates. If you can, add a stream of selected songs from your most recent album. Your page should stay professional, as anyone can find and view it.
YouTube is turning into a prime spot to get your band noticed. The band Ok Go made clever music videos for their songs that turned into viral sensations. Be creative and be different. Create a video that people will want to see and send to their friends, post to their Facebook pages and spread throughout the internet. Standing in front of a camera and playing a song will does not a viral sensation make. It will require effort, planning and a little inspiration.
The best way to endear yourself to fans and for those fans to then spread the word about your band is to give them free music. In addition to the live music stream on your website, include one or two free song downloads. You will not be giving away the entire album, but the songs will be a teaser that leaves fans wanting more. This serves to encourage fans to buy the album. Be sure to include links to places like iTunes and Amazon.com with the free downloads, pointing fans towards the sites they can buy the full album.
Never underestimate the power of word of mouth. Use tools like your website, YouTube and free downloads to connect with your fans. Fans are your most important resource for free and fast promotion. Create Facebook and Twitter pages for your band and keep a steady dialogue going. Respond to emails from your fans. Word of mouth can spread faster than a viral YouTube video! If a fan feels connected with your band, that fan is more inclined to spread the word about you.
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